Editorial Policy
Our mission is to provide the most accurate, helpful, and unbiased information for dog owners. Here's how we maintain the quality and integrity of our product reviews and store directory.
Independent Product Testing
Our reviews are 100% independent and based on real-world testing with actual dogs.
- We purchase products ourselves for testing — no freebies from brands
- Never accept payment for positive reviews or placement
- Products are tested over weeks or months, not just unboxed
- We test across different dog sizes and breeds for broader applicability
Content Integrity & Updates
The pet product landscape changes rapidly. We keep our content current.
- Regular reviews of articles to ensure accuracy and relevance
- All articles display "Last Updated" dates for transparency
- Significant corrections include editor notes explaining changes
- Discontinued products are flagged or replaced promptly
Affiliate Transparency
We use affiliate links to support our work, but they never influence our recommendations.
- Clear disclosure at the top of every article with affiliate links
- Same commission rates regardless of which product you choose
- We recommend products we would use ourselves
- Revenue funds product purchases and site maintenance
No Sponsored Content
We do not accept sponsored posts or paid placements.
- All reviews are written by our editorial team
- Brands cannot pay to appear in our "Best of" lists
- Store directory listings are free and not influenced by advertising
- Our editorial calendar is set by reader needs, not advertiser interests
Store Directory Standards
Every store in our directory is verified and kept up to date.
- Stores are verified before being added to the directory
- Listings include accurate hours, contact info, and specialties
- Stores can request updates but cannot pay for featured placement
- We remove permanently closed stores promptly
Corrections & Updates
We take accuracy seriously and correct mistakes promptly.
- Significant corrections include an editor's note explaining the change
- Readers can report errors to [email protected]
- We track product availability and update recommendations accordingly
- Price changes are reflected as quickly as possible
Questions About Our Editorial Standards?
If you have concerns about any content on our site, or want to suggest a correction, we're here to listen.
Contact Us